If Google becomes our digital assistant, regulating it becomes necessary.
The dominant company in search is further developing it's product it's famous for. In the beginning it was the possibility to search with keywords on the web. You would get the "best" results based on algorithms such as Pagerank among others. Also we would receive some advertising/commercial links with our query. But time has passed and what started as something relatively simple may be evolving into something we could call a digital assistant with "artificial intelligence". In human terms an entity I can talk with, ask questions in normal language, who knows what I like, who I have met, where I have been etcetera . Google is quite open that this is their goal. People like Kurzweil and others have been hired , companies with AI technology have been acquired to accomplish this. If you observe Google you can see that they are getting there. With Google Now, improvements in Google Translate, added intelligence to Google Hangouts and so on. With normal sear...