In my work i am fully involved in trying to give citizens more control of their data, protect their privacy as much as possible. Implementation of GDPR among other things can help to improve the rights of european citizens with regard to data. However i have the feeling many people and politicians are missing the big picture. In the end privacy is not the most important subject, not for governments and not for companies. It's about AI and the power that comes with it. Roughly speaking, data, cloud computing, specialised hardware, algorithms and human talent are the ingredients for delivering succesful AI services. As AI moves towards more applications and slowly becomes a more general purpose technology, big companies (Amazon, Google, Apple, Microsoft, Facebook, Baidu and others) are gearing up to become the dominant players. Although dataleaks, privacy breaches, webcookies, search monopolies are all relevant subjects, they are subjects from yesterday. Governments should worry m